Facebook Pages are the best way for businesses and organizations to interact with consumers and the public at large. Facebook Pages allow consumers to “like” them, which is displayed to the user’s feed. It allows you to provide information about your business or organization all in one place.
Unlike a regular Facebook account, there is no limit to the number of followers or likes you can get.
Here’s how to setup a Facebook page, along with a few tips on creating a great profile.
Step 1: Create a Page
On your left hand sidebar, locate the subheading called “Pages.” Hover your mouse there. A button called “more” will appear. Click that button.
On the next page, click “Create a Page” in the upper right corner.
Step 2: Select a Page Type
Choose what type of page you want to create. Each page has slightly different options. For example, with a local business you can provide information like hours and parking options. With a cause, you can provide options like donations.
Step 3: Enter Your Basic Information
Enter the basic information for your business. This is the bare minimum of information that Facebook needs to get you started.
Choose your category carefully, as it can help people find you in the future. If in doubt, visit some of your competitors’ Pages and see what categories they’re using.
Step 4: Add an Image
Your profile image makes a huge difference on people’s overall impression of your page and your brand. Choose an image that represents what you stand for and would be instantly recognizable. If there are multiple Pages with the same name, people will use your image to make sure they’re choosing the right page.
Step 5: Add a Cover Photo
Just like with your personal profile, Facebook now also allows you to upload a cover photo to your Facebook Page. This is a great way to show what your business is all about, but according to Facebook’s terms, it is not meant to be space for an advertisement. Nor are you allowed to upload images that are primarily text. Use this space to showcase a great visual that makes your business stand out.
When you view your page, you’ll see an option to either add a cover photo or to change your cover photo, if you’ve added one previously.
You can then upload a photo from your computer or choose one from photos you’ve already added to your Facebook Page. The end result looks something like this and will appear across your Facebook Page. It’s a very big visual, so use it to your advantage.
Step 6: Click “Edit Info”
To add more information about your organization, click “Edit Info” under the title
Step 7: Enter a Topic
When you first setup your page, you provided Facebook with a small amount of basic information. Here you can provide Facebook and your users with even more information.
Start by picking a more in depth topic. The topic should be something that both makes sense to users and may be a search keyword that people use to find you.
Step 8: Hours and Other Details
Put in other details about your business. The more detail you can provide, the better. Users view more data as more professional. It also helps them make decisions about when to come to your business.
Each type of page has different kinds of details. In a local page, you can input things like hours, parking details, price, etc. A celebrity profile will be different, as would a non-profit page.
Step 9: About & Description
This is one of the most important areas of your page. Your “about” and “description” are going to be one of the most read areas of your Pages. People will read this area and decide whether or not they’re interested in what you have to offer.
Step 10: Email and Website
Every business today should have a website, no matter how small the business. A Facebook page often isn’t the best place to put in depth information. For example, you wouldn’t put an entire restaurant menu on Facebook. Instead, provide your website address so people can find out more if they want.
Step 11: Pick a Username
Finally, pick a username for your page. An easy to remember username makes it simple for people to navigate back to your page and to refer their friends. It also makes it easy to put on your marketing materials. You can choose just about any username you can think of, except ones that have already been taken.
Setting up a great profile is mostly about being as detailed and complete as possible. People want to be able to learn enough about your business to make a decision, just from your Facebook page. If you can put something on your page that increases engagement, like a question or a contest, so much the better.
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